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Engage health care providers in the moments of care
Epocrates embeds your brand messages at multiple points across the care continuum, inside the clinical workflow, when doctors are most open and receptive. Explore our unique solutions for reaching the right provider at the right time.
Insights & resources
Webinars, reports and more on making meaningful connections with physicians.
- Most Important Medical Application
Annual Modern Healthcare reader survey
2012, 2013 & 2014
- Trusted by 1 in 2
- Medical Reference App Among U.S. Physicians
Manhattan Research's Taking the Pulse®
Coming Soon...Clinical Search Advertising
Display branded content at the top of clinical search results, reaching prescribers at the point of care. Unlike legacy paid search platforms, your campaign will only be viewed by your target audience, and is targeted by indication concepts instead of costly keyword combinations. Further customize and monitor ongoing campaigns with a 24/7 self-service reporting dashboard.
Patient Adherence in athenaClinicals, our award-winning EHR
Deliver coupon, voucher and co-pay offers post-prescription to qualified patients. The coupon is surfaced inside the physician's workflow and is automatically distributed to the pharmacy and patient portal.
Participating brands can now join our Patient Education Pilot, allowing for free distribution of product-specific patient education materials at the point-of-prescribing.
Did you know?
50 MM+ prescriptions written annually via the athenahealth EHR
Send concise, branded clinical content targeted by disease state, occupation, specialty, look-up behavior, formulary coverage, geographies or target match. DocAlerts now feature enhanced reporting, including physician-level data, and are proven to influence providers in the moments of care—3:1 ROI and higher confirmed by 10 out of 10 recent studies.
2 in 3 physicians share a DocAlert
with a colleague
Home Screen Messaging
Create instant awareness among targeted specialties and occupations with exclusive positioning on the Epocrates home screen.
Reach providers when they're actively searching for product information. These actionable brand messages are surfaced within Rx and OTC drug monograph, with flexible messaging and targeting.
"Epocrates helps me make the best medication choices for my patients."
Laurel Williston, MD,
Achieve deeper engagement with branded, content-rich learning modules targeted by specialty, search behavior, geography or prescribing potential. We guarantee completes and offer physician-level data.
Surface support information within drug monographs, giving providers direct access to the manufacturer in the moments of care.
HCPView Market Research
Access the nation's largest verified and opted-in physician panel. Use this self-service tool to learn more about provider trends and opinions, gauge brand awareness and assess the impact of your campaign.
Whitepapers & Reports