The deprecation of third-party cookies is reshaping the digital landscape. While this change may seem like a hurdle because it forces a shift in digital strategies, it’s also an opportunity to forge stronger, more transparent connections with healthcare professionals (HCPs).

• Learn why first-party data is crucial in the new privacy-first world.
• Understand the core principles of transparency, value exchange, and relevance.
• Explore effective strategies for placing ads in relevant, trusted environments.
• Focus on creating valuable, trust-based engagements with HCPs.